# Helping Nav.com rank #1 for “business credit cards,” generating $35,000 per week in revenue

How Nav claimed #1 for “business credit cards” and added $140K/month in pipeline revenue

$140,000

Monthly Revenue Increase

#1

Ranking for "business credit cards"

100+

Secondary #1 Keyword Rankings

## Company Overview

Nav is a business finance platform helping small business owners access credit cards, loans, and financial products.

It operates in one of the most competitive verticals on the internet, going head-to-head with publications like NerdWallet that spend millions per month on SEO.

## The Challenge

Competing in finance SEO means facing entrenched, high-authority incumbents with enormous budgets.

NerdWallet had held the #1 position for “business credit cards” and hundreds of related terms for years.

Nav had the product but lacked the backlink authority and content positioning to challenge them in search.

## The Solution

uSERP conducted a gap analysis comparing Nav against its primary search competitors — identifying both backlink deficits and keyword opportunities where targeted authority building would move the needle fastest.

Rather than competing broadly, the strategy focused on acquiring high-authority backlinks in the finance vertical and supporting them with content optimised for the highest-value commercial queries.

Within a few months, Nav outranked NerdWallet and claimed the #1 position for “business credit cards” — a term directly tied to pipeline revenue.

## Results

- #1 ranking for “business credit cards”
- #1 ranking for hundreds of “credit card” keyword variations
- $140,000/month in revenue added to pipeline
- 1,300% return on investment

> “My number one keyword target was to rank for was “business credit cards.” With uSERP’s help scaling top-tier links, we outranked NerdWallet and CredCards.com”  
> – Garit Boothe, SEO & Content Marketer at Nav.

##### COMPANY

Nav bridges the gap between SMB and financial institutions by bringing transparency, certainty, and efficiency to B2B credit and financing.

##### HQ

Utah, USA

##### Employees

201-500

##### Funding

$24.5M

## Scale organic growth with authority backlinks and performance-driven SEO.