Getting Preply to Rank #1 For Keywords with 58,000 Monthly Searches

How uSERP helped Preply grow from 790K to 2.4M+ monthly visitors through authority link building

450+

Backlinks Acquired

203.79%

Traffic Increase

#1

Ranking for "Spanish Tutor"

Company Overview

Preply is an online language learning marketplace connecting students with tutors worldwide. It competes in one of the most saturated verticals for online services — language learning and tutoring — where established players and high-authority publishers dominate organic search.

The Challenge

Preply was struggling to rank for competitive terms in a crowded market.

The core issue was authority. Without consistent, high-quality brand mentions and backlinks from top-tier publications, their content couldn’t compete for the rankings that drive customer growth at scale.

The Solution

uSERP focused on earning contextual brand mentions and backlinks from high-authority publications — placements where Preply was cited naturally within relevant content, rather than through low-quality link schemes.

This approach targeted three compounding outcomes simultaneously: signaling content authority to Google, improving ranking potential for target keywords, and driving qualified referral traffic directly from publications read by Preply’s ICP.

Over the course of the engagement, SEO became Preply’s primary customer growth engine.

Results

• 203.79% increase in organic traffic
• 790,000 → 2.4M+ monthly visitors and growing month-over-month
• 450+ authority backlinks earned from DR50+ websites

COMPANY

Preply is a global online language learning marketplace that uses AI and a recommendation algorithm to match learners with expert tutors for personalized, one-on-one video lessons in 90+ languages.

HQ

Massachusetts, USA

Employees

501-1000

Funding

$1.2B

Scale organic growth with authority backlinks and performance-driven SEO.